Financials
We have built three financial scenarios to highlight the range we are planning around. You can compare the pessimistic and optimistic case to the base plan, or download the entire financial plan on this page.
The baseline that we manage our business against
2028 revenue
€370,029
2028 EBITDA
€160,579
Profitable
2028 ending cash
€318,478
2028 premium subs
9,379
Scenario comparison
Side-by-side view of all three scenarios so you can see the range at a glance.
Revenue across all scenarios
The shaded band shows the full range from pessimistic to optimistic. The line tracks whichever scenario is selected above.
Cash position
Year-end cash on hand, including the current $125k raise.
EBITDA by year
2027 is an investment year across every scenario.
User growth
Total registered users and paying Mannequin+ subscribers, by quarter, shown on separate scales since subscribers are roughly 2-3% of total users.
2028 cost structure
Full-year operating expenses by category.
| Category | 2028 | % of total |
|---|---|---|
| Development | €96,800 | 50% |
| Marketing | €63,360 | 32% |
| Employees | €16,896 | 9% |
| Payment Fees | €11,559 | 6% |
| Other Opex | €2,640 | 1% |
| Infrastructure | €1,848 | 1% |
| Legal/Documents | €1,760 | 1% |
| AI | €528 | 0% |
| Licences | €88 | 0% |
| Domain Name | €35 | 0% |
| Total | €195,515 | 100% |
How scenarios differ
Independent variables for our business.
Subscription price (€2.99/mo) is held constant. Development, legal, and licencing costs are treated as fixed commitments in every scenario.
Figures are planning estimates, not audited financials, and will be updated as actuals come in.
Download full model (.xlsx)